In a bold move to redefine its brand after the WarnerMedia merge, AT&T sought to establish its new headquarters in Dallas as an urban destination for its combined, new workforce - as well as the local community. AT&T's "Discovery District" was born - a 300k square foot, 6.5 acre site comprised of corporate workplaces, community amenities & retail/dining offerings brought new life, energy & opportunity into the heart of downtown Dallas.

From the 8-story digital media facade, to the multi-sensory media sculpture - the district boasts over 12k square feet of digital canvas & has become a community hub for everything from live performances, movie screenings, live sports & more.