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Client:

DELL Computers

Year:

2022

Location:

Austin, TX

Project Type:

Immersive Experiences

Experience Strategy & Concept

One of the many differentiating features of The Dell Moody Center, Austin's new premiere entertainment and basketball arena, is a one-of-a-kind interactive experience that celebrates Dell's sponsorship by bringing the worlds of technology, entertainment & arts together into one interactive, communal canvas.

An homage to Dell’s cutting-edge server technology, ‘Pixel Wall’ brings this 70 ft of stadium corridor space to life by inviting sports fans, concert-goers & arena attendees to make infuse their energy into this one-of-a-kind living mural.

Playful Pixels

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