As one of the UX Strategy & Design Direction leads for Pottermore’s Wizarding World website, I developed a digital experience that immerses fans in the Harry Potter universe. My team at Huge partnered with Pottermore & WB's client stakeholder groups to deliver an immersive, engaging experience that sparked joy & delight for fans of all ages.

 

Our strategy centered on creating a user journey built on discovery, interaction & community, allowing fans to claim their house, discover their Patronus & explore deep narrative content. The design balanced rich visuals and user-friendly navigation to bring the magic to life, incorporating interactive elements like the Sorting Hat and personalized quizzes.

 

Rigorous testing ensured accessibility across devices & dynamic content updates fostered a thriving community hub. The result was a celebrated digital space that merges the timeless essence of the Wizarding World with modern digital engagement.