To better support it's own internal R&D efforts, as well as establish a hub for brand & product awareness, my team partnered with TK Elevator to design a 420 foot tall testing facility in Atlanta, GA. This state-of-the-art tower brings to life TK's vision for innovation, celebrates their powerful identity & raises brand awareness with the local community.

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The 8-story LED media architecture on the upper tower facade, contains over 11k sq/ft of LED Mesh Canvas & highlights nearly two dozen educational messages across sustainability, product innovation & community engagement.