The shape & face of Downtown Atlanta is evolving. As part of a comprehensive vision for the future of Woodruff Park & its surrounding area, my team has partnered with the city of Atlanta to strategize, design & implement a number of unique digital activations intended to bring new life & energy back into the park.

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The activation playbook encompasses many different types of digital experiences, ranging from programmatic lighting, temporary installations, projection mapping & more. Many of the phase 1 experiences have been implemented to-date, with others such as the permananent projection mapping installation, set to launch in late 2024-25 alongside other planned public arts & planning  initiatives. 

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Today, at even less than halfway through our implementation & launch plan, the park has a transformed sense of purpose, community & safety, with 3x visitation rates, increased traffic & a reinvigorated sense of connection in Woodruff Park.